ADVERTISING
STRATEGY
TURNING ENGAGED AUDIENCES INTO BUYERS
YOUR AUDIENCE NO LONGER COMES TO YOU
You know as well as we do that the way the music industry used to work was much more artist-and-label-friendly. You would put a record out, mags would review it, then people would buy it based on the reviews, and then come out to your shows, maybe forevermore. The audience came to you.
Not that reviews don’t still matter—they are still important signposts that people should give a hoot. Today, though. the onus has shifted onto musicians and labels to make audiences care. You have to go to them. Firstly by social media to get them to even know who you are. Then by podcasts and YouTube to get them to care. And then by advertising to get them to buy your stuff.
PR no longer takes care of direct sales in the way it once used to. That’s why we charge less for doing it than our competitors. Because we’d rather take a chunk of your promo budget and put it into Google and Meta ads to give you a better chance of actually selling music and merch, or even just driving traffic to your videos and music links. We’re making it accessible because we believe it will serve you better.
MEDIA
• STANDARD DISPLAY • PROGRAMMATIC SOCIAL DISPLAY • HIGH-IMPACT ADS • SOCIAL MEDIA ADVERTISING • CONNECTED TV • DIGITAL OOH • ONLINE VIDEO • SPONSORED ARTICLES • RADIO & PODCAST ADS • IN-GAME ADS • NATIVE ADS
TARGETING
SOLUTIONS
• BLOCKLIST & ALLOWLIST • APP DETECTION • GEO-TARGETING • SOCIAL ENGAGEMENT • PREDICTIVE & LOOKALIKE • CRM & IP ADDRESS • DEMOGRAPHIC • BEHAVIOURAL • CONTEXTUAL KEYWORD • RETARGETING • EMAIL DOMAIN