WEBSITE & CONTENT
STRATEGIES FOR OWNED MEDIA
FORMATS
WEBSITE DESIGN & BUILD • BLOGS • PODCAST SCRIPTING & PRODUCTION • MUSIC CLASSES & COURSES • SOCIAL POSTS • EMAILS & NEWSLETTERS • VIDEO
Listen, we get it. Musicians didn’t get into writing. improvising and performing music to become “digital creators.” Unless you’re of an age where social media has always existed, then creating “content” can feel like just one more thing you don’t want to have to do just so you can do the thing you want to do—which is to make music.
But, you can’t argue with the fact that more people discover new music more on digital channels than anywhere else. If you’ve ever reacted to a video of someone playing a song on Instagram, or opened a new release email, or watched a podcast featuring or even made by a musician, then you instinctively know that content makes a difference in terms of a musician’s profile. And you know that’s what booking agents, labels, press, and so on, are looking at when they’re deciding whether or not to represent you.
What we’re able to do is take away some of the headache for artists, and especially labels who have to hound their artists to make content, by working with you on content rollout strategies. We tie them altogether into a funnelled approach so that music discovery is directly connected to engaging with music, and then to purchasing it, to then attending shows, and hopefully becoming a loyal listener. We can make some of it for you, we can help you to make your own. Whatever you need.
WEBSITE DESIGN & BUILD
THE HUB OF AN ARTIST’S ONLINE VISIBILITY
We would argue that an artist website is still the best discovery channel outside of social media for audiences to organically encounter music they don’t necessarily know about. The problem with most artist websites is that they’re static and don’t do anything, so they’re undiscoverable.
A good artist website should be an ever-growing hub of videos, audio clips, merch, gig tickets, blog posts, and content so that it targets passive listeners’ interests and serves as a destination not just for social and ad campaigns, but also for radio stations, magazines, labels, bookers, etc. to find a wealth of necessary information.
An EPK is the least an artist should have, but it’s often the most they’ll have. We can integrate BandsInTown, WooCommerce, and Printful into an artist website so that all commercial activity around an artist (way beyond a release or tour) can be conducted from within that one space while also growing discoverability by pairing with those plugins.